Who is This Book Ideal For?

Thanks for your interest in “The Startup Survivor”!

You might be wondering… is this book for me? Will I benefit from this book? Or, “my friend has a business – would this book help?”

These are great questions to ask. Every entrepreneur is in a different stage of their life and in their business. What is great about “The Startup Survivor” is that it's perfect for ANY business owner – current, past, and future – to learn how to handle a startup business effectively.

So whether a business is doing well, is getting off the ground, or you have yet to put plans together, The Startup Survivor has great insight and advice based on years of actual experience to guide you through over 100 topics.


Are You Struggling to Survive?

Learn how to defend your business from the people, practices, and defusions that kill 9 out of 10 startups.
The Three Most Critical Business Elements
Most startups get this wrong! In “The Startup Survivor”, you'll learn the three most critical business elements that you need to survive, and then thrive.
What Problem Are You Trying to Solve?
Losing focus is a fatal mistake. Have you lost focus in your business on providing a solution?
I’m Trying to Give You Money!
Stop making it so difficult for customers to give you money. In “The Startup Survivor”, you'll learn how to make earning money easy for you and your customers.

This Best of Michael Maloof - Quotes from "The Startup Survivor"


What Problem Are You Trying to Solve?

“Your best chance of success will always be in your ability to focus on building solutions to problems that customers will pay you to solve.”

The Customer Focused Business

“In the design and development process, the sooner you can involve potential buyers, the more likely you are to build something they will actually purchase.”

Company and Product Naming: How Do You Spell That?

“Most startups lack the marketing dollars to promote the distinct company and products names successfully.”

Find the Right Location, Location, Location

“Your best chance of success is to base your location decision on sound business principles and to include the personal factors most important to you.”

The Three Most Critical Business Elemen

“Managing money is hard, but it's not complicated. Don’t hire a CFO; be one. You must understand your business from a financial point of view, not just from a technological or market perspective.”

Profitable and Cash Flow Positive

“Unfortunately, it's common to confuse growth with profitability and to assume that at some magic point in the future, your company will be large enough to be profitable.”
90% of startups fail
95% of entrepreneurs have at least a Bachelor's degree
42% of new businesses fall flat due to a lack of demand in the market
20% of new businesses tank because they can't keep up with the major players in their industry


Here's what people are saying about "The Startup Survivor":

A great concise compilation for those wishing to launch a new business AND the people who want to work at these startups. Maloof gives great guidance and tips in bite-sized, digestible pieces of information in easy to read, and easy to understand, chapters. Not another dry “laundry list”, The Startup Survivor is a relatable, relevant, and an enjoyable read. As an individual who has worked for several startups at the managerial level, I found the advice right on target. For those wanting to work at a startup, this book will help you understand what is needed of you to contribute to the success of the company.
Ray S.Your go-to guide for innovative entrepreneurs and the people who work for them
I've read hundreds, perhaps thousands of books, articles and essays on this subject. This vaulted to the top of the pile immediately. Great work Michael, and thank you for pouring your experience onto the page. While it is filled with actionable advice for startups and angels, it should be required reading for everyone who is an advisor or mentor to young entrepreneurs. I look forward to the next one!
Robert HustGive this gift to every young entrepreneur you know.
Most people have some idea on how to improve the world but few are willing to take the entrepreneurial plunge. After reading The Startup Survivor many of my personal fears about starting my own business have been replaced by golden nuggets of wisdom. Each chapter is a complete thought and can be individually referenced later in case you are actually dealing with patent lawyers or an acquisition etc… …If you are a dreamer or even an already established small business executive then you need to buy this book!
Dave A.Read this book before starting a business!


Read the latest strategies from the author himself, Michael Maloof. Learn to become a survival strategist in a sea of failing startups.

Drop The Rope

Some battles need to be fought, but not all.  Learn the difference between defending your company, and feeding your ego - it could save your business.
Read moreDrop The Rope

Still Searching For Your Big Startup Idea?

You’re an entrepreneur at heart and dream of launching a startup. The problem is you’re still waiting for the right idea. Why wait for that “big idea” to knock on [...]
Read moreStill Searching For Your Big Startup Idea?

Hope is not a Plan

Dear Entrepreneur, How will your startup get from concept to customers? Hope is not a plan. Sincerely, — The Startup Survivor Save Save Save Save Save
Read moreHope is not a Plan

What's Your Theme Song?

As a fan of NBC’s The Voice, I appreciate that one benefit of the show is the exposure to new music genres and songs that I’ve never heard. I’ve been prompted to [...]
Read moreWhat's Your Theme Song?

Are You Really Bootstrapping Your Startup?

“Be sure to lock your car; don’t leave anything valuable in it, and you might want to go to the bathroom before you come to the office.” This was advice passed along [...]
Read moreAre You Really Bootstrapping Your Startup?

Ring The Bell

Have you said "Thank you!" to your #startup team? If not, do it today, and do it with a copy of #TheStartupSurvivor
Read moreRing The Bell

Action Dissipates Fear

Ready to launch your #startup? Look before you leap. #TheStartupSurvivor
Read moreAction Dissipates Fear

Dogs Make Great Interviewers

Does your startup need a reason to bring a dog to work? Consider this one.
Read moreDogs Make Great Interviewers

Great Startup Advice for a Cup of Coffee?

I’m excited to announce that my first book, The Startup Survivor, is available now on Amazon! Please, feel free to stop reading and ORDER NOW. What is The Startup [...]
Read moreGreat Startup Advice for a Cup of Coffee?

Are You Asking for My Advice or My Money?

My profile includes the description “recovering startup investor” for a reason. It also includes “Frappuccino addict,” but that’s a topic for another post. I was [...]
Read moreAre You Asking for My Advice or My Money?

Entrepreneur Seeks Government Assistance

A recent TV roundtable discussion, on a major news network, was fielding questions from viewers. One question, from an aspiring entrepreneur, asked the group for [...]
Read moreEntrepreneur Seeks Government Assistance

What are the Three Most Crucial Ingredients to Startup Survival?

As a future entrepreneur, even if I didn’t know it at the time, I would frequently listen to Bruce Williams’ nationally syndicated radio talk show. He would take [...]
Read moreWhat are the Three Most Crucial Ingredients to Startup Survival?

Are You Starting a Business or Creating a Job?

There’s no wrong answer, but it’s important to understand the distinction. In talking with entrepreneurs about their ideas I find that many of them are searching for [...]
Read moreAre You Starting a Business or Creating a Job?

I’d Love to Hear Your Idea, But if You Want Gentle, Call Your Mom

I’m often asked to look at business plans, listen to startup pitches or assist a struggling venture. I enjoy doing this and genuinely try to be constructive. I [...]
Read moreI’d Love to Hear Your Idea, But if You Want Gentle, Call Your Mom

Profit is Back! Why Did it Go?

  Bloomberg reported last year that tech startups were seeking creative ways to define profitability, and that included fun concepts like “our product is profitable [...]
Read moreProfit is Back! Why Did it Go?
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