Are You Starting a Business or Creating a Job?
There’s no wrong answer, but it’s important to understand the distinction. In talking with entrepreneurs about their ideas I find that many of them are searching for a way to monetize a unique talent, and this is especially true for highly creative individuals that are capable of producing genuine art.
My partner often described my work in software development as “functional art.” I took pride in the artistic nature of the work, but if the underlying product didn’t solve a need and serve a broad enough market than it would have been a computer consulting job not a software publishing business.
There’s also the question of scale. If you design a t-shirt, you can build a business selling that shirt. Do it profitably, and it can be a great job, but it’s not a business that I’m likely to acquire. Scale that model so that I can order t-shirts with any design I want, and you just might have a business. There are other factors, but you’re headed in the right direction.
While I don’t advocate the “build to flip” business model of creating a business “just” to see it acquired, I do think it’s important to consider whether or not someone would ever want what you’re about to build. If your individual creativity is the linchpin to success, it might be a rewarding job, but it’s probably not a business.